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Fireball Cinnamon Whisky is a cinnamon-flavored whisky-based liqueur produced by the Sazerac Company. Its foundation is Canadian whisky, and the taste otherwise resembles the candy with a similar name, Ferrara Candy Company's "Atomic Fireball" candy.〔 It is bottled at 33% alcohol by volume (66 U.S. proof). According to the official Fireball website, the product was developed in Canada in the mid-1980s, and for a long time was little known outside of Canada.〔(Fireball Cinnamon Whisky Brand Portfolio Entry ) on official web site.〕 Fireball is now widely available in Canada, the United States, and the United Kingdom, and can also be found in Singapore, Israel, Norway, Sweden, Germany, France, Australia, Ireland,〔(About Fireball Cinnamon Whisky ) on official web site.〕 and various other countries.〔(Distributors list ) on official web site.〕 ==History== The product was part of a line of flavored schnapps developed by Seagram in the mid-1980s.〔 The manufacturer's story line is, in part, that it was the product of a Canadian bartender's efforts to warm up from an Arctic blast. The Sazerac Company purchased the brand rights and formula from Seagram in 1989.〔 It was marketed as "Dr. McGillicuddy's Fireball Whisky".〔 Ostensibly, the named doctor was Dr. Aloysius Percival McGillicuddy, more commonly referred to as "the shot doctor"〔 who was "born" in the year 1808.〔(【引用サイトリンク】title=Fireball Whisky )〕〔See his apocryphal will where he "present() the recipe for Dr. McGillicuddy’s Schnapps, whose intense taste made me a bit of a legend in these parts." (【引用サイトリンク】title=Dr. Aloysius McGilicuddy )〕 Later, in 2007, the product was rebranded as "Fireball Cinnamon Whisky". An April 2014 article in ''Bloomberg Business Week'' said "It's also one of the most successful liquor brands in decades. In 2011, Fireball accounted for a mere $1.9 million in sales in U.S. gas stations, convenience stores, and supermarkets, according to IRI, a Chicago-based market research firm. Last year (), sales leapt to $61 million, passing Jameson Irish whiskey and Patrón tequila."〔 In 2012 and 2013, the product had a surge in popularity, which the company achieved by using social media, cultivating bartenders, word of mouth, and a relatively small advertising budget. In 2013, it became one of the top ten most popular liquors, displacing Jose Cuervo tequila.〔(【引用サイトリンク】title=Fireball Cinnamon Whisky Cracks the Top Liquors )〕 The ''Bloomberg Business Week'' article said that based on current trends, the brand was in position to overtake Jägermeister in popularity.〔 In early 2012, the Sazerac company sued Hood River Distillers over the allegedly confusing trade name and marketing of its product, ''SinFire Cinnamon Whisky''. Fireball Cinnamon Whiskey's label was designed by Ross Sutherland, who's also designed labels for Black Magic rum, Wheatley Vodka, and some other brands. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Fireball Cinnamon Whisky」の詳細全文を読む スポンサード リンク
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